• Authors

    Small Team. Big Ambition

  • Sarah McKenna

    Managing Director

    Evidence2Action (E2A)

    Through her advisory firm Evidence 2 Action (E2A) Sarah is an advocate for, and advisor to, small and mid size businesses that wish to grow or better manage the impact of growth. She is an expert in mid size business leadership, transition, strategy and growth – with special technical expertise in digital, innovation and new-economy marketing, advising business and government, and serving on boards as a chair and NED.


    Sarah immigrated to the UK after a decade in Asia Pacific, specifically Singapore and Indonesia, where she grew the SEA and APAC footprint and was President Asia Pacific for FutureBrand, one of the largest, listed marketing services firms in the world, and the first woman to be appointed to their global board. Her career spans both the public and private sector during which she was the first women to hold the post of Deputy Chief of Staff in the Victorian Government and has worked with prime ministers, senior levels of government and industry leaders on organisational and nation transformation, country branding and direct foreign investment. In Australia she held functional leadership roles in major transport and infrastructure projects (CityLink), the decentralisation of mental healthcare (Victoria) and the development of the Independent Commission Against Corruption (ICAC).


    Sarah has a Bachelor of Arts and a Master of International Relations, and is currently completing her PhD in Business. She proudly calls the UK home with her husband and three children, and has learned to love Bovril, a butty and the weather.



    Dr Gordon Fletcher

    Academic Unit Head

    Salford Business School

    Gordon’s research focuses on specific examples and experiences of digital business, culture and practice. He has published work around conflict within online finance communities, economies within the virtual game world, and the practices of online grieving and mourning. Other work includes the use of science fiction prototyping in the development of business visions and the delivery of executive courses around digital transformation and innovation.


    Gordon is an editor of Digital and Social Media Marketing: A Results Driven Approach (Routledge 2016) and co-created many of the models that underpin the core philosophy of the book. Gordon is currently preparing a further two ‘results-driven’ books in the areas of strategic digital transformation with Marie Griffiths and Alex Fexton, and is developing an effective digital presence with Noel Adolphus.



    Dr Marie Griffiths

    Director of the Centre for Digital Business

    Salford Business School

    Dr Marie Griffiths is a Reader in Digital Technologies, the PGR Director at Salford Business School, Co-Director for the award-winning Centre of Digital Business at Salford Business School and President of UK Academy in Information System (UKAIS). She is Programme Leader for PG Digital Business and Managing Innovation and Information Technologies and she has teaching commitments within these areas.


    Marie has significant practical experience gained from working on varied digital ‘live’ research projects, including 7 KTPs over the past 10 years, which have explored the commercial and societal implications of technological change. Five of those previous KTPs involved the development of a digital platform to support innovation and productivity.


    Her current research agenda focuses upon digital transformation and the consequences of emerging innovative technologies such as nearables and wearables, and disruptive business models as enablers and value creators. Marie also researches identity, privacy and surveillance technologies in these areas.



    Professor David Spicer

    David is Dean at Salford Business School. He joined Salford in February 2016 following 17 years at The University of Bradford’s Faculty of Management and Law.


    At Salford, David is developing the Business School to be at the centre of the university’s industrial collaboration strategy. This has led to a programme of significant revisions of Salford Business School’s degrees, as well as driving increased business and industry engagement and the development of cross-institutional collaborations, and increasing the work related and applied opportunities for study within the curriculum. At Bradford he was Associate Dean with responsibilities at different times for learning and teaching and academic management and planning. Prior to this, he was MBA Director and a Head of Department, and he was Interim Dean at the time of his departure.


    David has commercial experience in the retail sector, working in both store operations and human resources. His research interests lie in the study of learning and change in organisations – specifically organisational learning and strategic adaptation, change agency and leadership.



    Carly Hall

    Project Officer

    Evidence 2 Action (E2A)

    Carly is a Project Officer with E2A and played a vital role in coordinating the research parties and recruiting respondents. Without her, this study would not have happened. Research is one of her passions and she is delighted to have contributed to both the quantitative and qualitative elements of this study. She has a 1stClass BA (Hons) in Criminology and is currently studying for further qualifications in counselling. Having held various roles in business and the voluntary sector in the UK and Australia, she enjoys balancing the differing challenges both areas present.



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