Defining the company's ideology gives people clarity and a reason for working for you, buying from you and supplying to you that goes beyond profit. Understanding what it is and getting this right will enable you to make better decisions, build better strategies and give you a competitive advantage in your market.
As part of the Amplify Board Advisory Programme FJ Rutjes, Former Chief of Innovation at Unilabs and Founder Hey Ho Lets Go, shares his thoughts with host Sean Sankey to demystify what a purpose is and why it's important to drive growth.
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